“Without Big Data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway” — Geoffrey Moore, Author, Crossing The Chasm We hear the term “Big Data” really often but What exactly is big data? “Big Data” is data sets that are so voluminous and complex. It refers to the collection of our “digital footprints”, analyze...
What is PPC? PPC – Pay Per Click Marketing is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It allows you to show your content to relevant users and it drives more traffic to your website. What are the most popular PPC platforms: Google AdWords ( Including YouTube Ads),...
Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative strategies. Digital video is becoming more popular every year, both in desktop and mobile, and advertisers enjoy the increasing need for video consumption by producing more video content for their audience. There are different types...