Online marketing has been changing rapidly as E-commerce gets more and more popular, while customer experience is always the key to success. It not only directly affects sales and but more importantly, it also drives customer loyalty. It is a continuous process that helps with the growth of the business. What is Customer Experience and Customer Experience Marketing? ...
The big brands, with the growth of social media, have been able to evolve and adapt. How did they do it? Taking advantage of these new means to promote and communicate themselves through this new phenomenon of Influencer Marketing. In its most basic form, Influencer Marketing takes the idea of collaborations between brands and celebrities appreciated on the web, placing...
It is possible to attract users on their e-commerce through an inbound strategy: publish a photo, tell a story anticipating the needs of users, also intercepting potential customers. 80% of Internet surfers on Mobile use the Smartphone to make purchasing decisions or to relate to the brands involved. 34% also use it to finalize the transaction. (Credit by SmartInsights) Through the...