The goal of this article is to present the concept of neuromarketing, outlining the advantages and limitations of this new discipline. The ways, in which neuromarketing can be used by entrepreneurs, shall be highlighted providing tips, in order to increase conversions. Neuromarketing is a discipline aimed at discovering the functioning of our purchasing behavior and how this can be...
When you looking for something that is a good or a service, the first thing you do is write what you are looking for on Google. Google knows; Google finds. But there are many information and online retailers, so how can we ensure that our product is among the first results in search engines? 60% of all organic clicks...
Native Advertising is a sponsored content promoted and displayed within the content offered to readers and whose goal is to immerse such sponsored content within the context, unlike traditional advertising that has the goal of "distracting" the reader from the content so as to communicate the message. The aim is to create a real engagement but also to attract the...