Farewell to the old techniques of marketing, outbound, based on the purchase of contact lists for telemarketing, events, fairs, advertising in specialized magazines or newspapers, the new marketing strategy, defined inbound, is based on a fundamental concept: “DO NOT LOOK FOR CUSTOMERS BUT LET PEOPLE GET YOU” The goal is to help your potential client find you through...
What is Content Marketing? Content marketing contains techniques and strategies for obtaining measurable results through content. It consists in creating quality content, able to educate, explain, inform, entertain in order to attract visitors, convert them into customers and retain them and then turn them into brand ambassadors. According to Content Marketing Institute “Content marketing is a strategic marketing approach...
Email marketing is a very powerful marketing tool that allows you to quickly get the most direct and personalized contact possible with a user. Many companies, underestimating the importance of personalizing communication and human contact, send undifferentiated messages with high promotional content, losing the opportunity to establish a relationship with customers and gain their trust. Therefore personalization is the main...