The logo, is a graphic element used to identify a company, product, event, etc. The logo can be composed of letters, images or even a combination of these elements. As I have mentioned in previous posts, a brand's logo is the most commonly used visual element. Being the most valuable asset, it's important to pay close attention to it. When...
In the article from yesterday we presented the general aspects of branding. What is it and what are the essential steps to create a successful brand. If you have not read it, I invite you to go through it by visiting the link below: https:/en.logiqdesign.ro/how-to-build-a-successful-brand/ Today we will talk about the brand guide. Every organization that has created a brand...
"Brand is all the associations people make with an entity that can be anything: product, service, person, place or idea / ideology. Branding started from logos and slogans, but today it is infinitely more comprehensive, more complex and more important. Branding is caring for a brand to enhance its value." Brand associations come from the user experience, media (physical or...