Digital marketing has become increasingly popular and even a mandatory component of an organization’s marketing strategy because it covers the entire range of tools, technologies and communication channels.
When we talk about digital marketing, most people wonder what it is and what its benefits are.
Through this article we will briefly present what digital marketing means and its importance in a company.
Because the digital environment is not an exact science and everything changes from day to day, we can not have a clear definition of digital marketing, but we can have a valid interpretation.
Digital marketing involves the use of digital technologies to support marketing activities for profitable acquisition and customer retention in a multi-channel process, no matter what the stage of the customer acquisition cycle.
The Digital Marketing Strategy includes three important components:
–e-business component (includes the full range of electronic media and platforms supporting business strategy);
–e-commerce component (includes sale-purchase processes);
–e-marketing component (includes information, communication and promotion services on the Internet);
The main weapons of digital marketing are Social Media, SEO and blogging, but we could list much more, more or less effective.
Online has captured every development market and the focus of business is increasingly directed to online.
The presentation site is now the business card, and it must be as professional as possible.
Due to the fact that 75% of the information presented by a brand reach via the internet to potential customers, the online presence must be impeccable.
In order to keep up with the online environment, which is constantly changing, we must have a professional presence and know how to adapt to everything new.
Digital marketing in a company brings many benefits, including the following:
-Notority (increases the popularity of the company among the public)
-Feedback (maintains balance and also finds out what people’s reaction to the effect of the brand)
In conclusion, digital marketing is essential in any company, and through its strategies and weapons it contributes to the growth and development of any business.