„Brand is all the associations people make with an entity that can be anything: product, service, person, place or idea / ideology. Branding started from logos and slogans, but today it is infinitely more comprehensive, more complex and more important. Branding is caring for a brand to enhance its value.”
Brand associations come from the user experience, media (physical or virtual), brand behavior, and internal and external communication.
The strong image of the brand, strengthened over time, always attracts customers. This will help you work less than your competitors.
A strong brand guarantees you an unlimited list of benefits, popularity, constant flow of customers, partnerships, the posibility to have a high price, loyalty and a much longer life.
But to build a successful brand, it takes a lot of work.
For a better understanding of this concept, think of your brand as your own child. He is born, receives love, care, and education. They form their character. Grow and go on its own road, but you keep watch over it. You lead him to education, socialize and establish human relationships that will shape his personality and help him become a man of success. Based on his strengths, with a well-defined, charismatic and trusted personality, he tells his story, giving those near him what they need, talking to them and listening to them, surrounding himself with friends for life.
To give birth to a brand, to present it to the world, and to tell its story, it takes a whole professional team and a well thought out strategy.
Brand is what people remember, branding associates and differentiates you from the rest. The brand helps you create a loyal community around yourself and represents the identity of your business, helping you to influence certain actions.
For your brand to be in good eyes, you need to communicate the following essential issues to the public:
- Mission (why it exists);
- Vision (what it wants to become and how it wants to influence);
- Values (what it believes in);
- The essence of the brand (the AND of the brand);
- Commitment (things he promises);
- Brand personality (brand described as a person);
- The archetype (why is the brand an example for the society).
To give birth to a strong brand, it is advisable to follow some essential steps:
First ask a few questions. What are your weak and strong points? What do you bring new in the market? What differentiates you from the competitor?
It establishes an identifiable, easy-to-use voice that you can use on all social networks and in all strategies.
Use a real name to inspire confidence when posting content. Do not hide behind a company name.
Manage and associate certain aspects with elements of everyday life.
Build a reputation.
Connect and communicate with those interested in your brand.
Be present as much as possible and interact as quickly as possible with potential customers.
Ask questions and find out what are the expectations of those interested in your brand.
Highlight and experience new things.
Use natural messages that highlight the benefits of your products.
Do not underestimate or overestimate your brand, let customers decide its value.
Think of all the long-term strategy.
Be simple and straightforward. People do not retain on average more than 5-7 details.
Leave the impression of being omnipresent and do remarketing campaigns.
Say the story behind the company to gain more confidence.
Create a logo to use everywhere and always add an image of your posts.
Constantly look over what people say about your brand.
Focus more on what people want to hear from you.
Use emotions to sell. An emotional message accompanied by a subtle sales message will help make a decision that is beneficial to you.
No brand builds overnight, and it takes time and resources to build a successful brand.
It should be noted, however, that a well-established brand to the smallest details at one point will work for you.
