What is lead and what is lead marketing?

A lead refers to contact with a potential customer, and lead marketing is the process of stimulating the interest of potential customers and then converting the potential buyers to actual customers.

Marketing has changed in today’s market as customers change their channels of product information searches from salesperson to the internet.  Therefore online marketing is more crucial for businesses.  Lead marketing would help businesses to reach to potential buyers, communicate with them during their buying process

How to generate Lead?

Make use of social media pages

Companies should run their social media pages such as LinkedIn, Facebook and Instagram. These would be a platform for the companies to reach out their customers and connect with their customers. Companies could share their updates, their contents as well as professional contents from others site.  Companies need to interact with people on social media platforms and engage with them.  In additional, companies may also purchase advertisement on these platforms to generate a greater reach.

Blog on website

Blogging on a regular basis is a great way to keep your website always updated , it would also help to build your visibility for keyword searches.  Blogging about professional content would also help to build your images  as an industry expert in front of potential customers. Therefore, potential customer would always look forward for blo9g updates for industry information, and strategies to grow their business, and would be more likely to make a purchase too.

Design of the website

This is where the audience would convert to actual customers. The website need to well designed to attract website visitors to reach more and encourage them to make the purchase. It needs to be professionally designed, and give a good impression to the buyers.  Website contents need to be high quality, and up to date. You also have to pay attention to the details in the design and make sure it is user friendly. Lastly, there should be clear Calls-to-action that directs to the purchase actions.

Make use of Email- Marketing

Email is a cornerstone and key component of every marketing campaign.   Companies should start to create a target list and reach out to potential customers via email and start a conversation.  It is important for businesses to determine the target group that the products would be the right fit for them. In addition, it is also important for the company to have subscribers that are willing to receive emails and be interested in the content.  You can read more about email marketing from our previous blog for steps, and tips.

Pay Per Click Ads

With Pay-per-Click (PPC ) ads you pay for each time a person click on your ad which is displayed on a search engine such as Google. The add will show up as sponsored, on the top of the search.  In this way, you can reach out to new potential customers who are searching for a related keywords. This method would be targeted to potential buyers, and therefore you are able to generate high quality leads. You can also read more on our previous blog to learn more about how to create a PPC, and tips on creating a PPC.

Events

Participating in events could be a great way to reach out to potential customers and clients. Events could be a trade show or just even a small private events.  These events would provide you the opportunity to showcase your business in front of other people,  and engage with them face to face. In this way, companies and brands can build their image and deliver the message better, and attract future customers.

Conclusion

Lead generation plays a role in every business’s marketing strategy.  Those tips above are general and suitable for every B2C businesses, but business still need to test everything out, and find out what works more than the others, and focus on some specific methods.