What is Content Marketing? Content marketing contains techniques and strategies for obtaining measurable results through content. It consists in creating quality content, able to educate, explain, inform, entertain in...
WHAT’S STORYTELLING Customers do not buy a product or a service, but the emotions that a brand arouses. Success also depends on how much the consumer identifies with the...
In the article from yesterday we presented the general aspects of branding. What is it and what are the essential steps to create a successful brand. If you have not...
"Brand is all the associations people make with an entity that can be anything: product, service, person, place or idea / ideology. Branding started from logos and slogans, but today...