b2b
Strong relationships with customer experience management are critical for B2B businesses, and here are a few tips for your B2B commerce:
Supporting tired pricing
This feature is really important for B2B merchants. This includes providing a discount price based on the quantity the customer is purchasing. You can choose to display the lowest price possible of the product, but when the clients tap into the product, the price should change if they choose a smaller quantity.
Having a digital catalog
A digital catalog provides the consumers product detailed information in real time. In B2B commerce, pricing depend pnm re factors. Digital Catalog can help business to set a system to determine the pricings automatically, based on real time factors. Digital Catalog can also help consumers to generate more accurate product information, and this would increase customer experience.
Get Reporting
Reporting plays a big role for business, especially B2B commerce, because the data not only represent a single consumer’s need and demand, but a portion of market demand. Reporting provides insights into what’s consumers are looking for, what is performing well and what is not. Therefore businesses are able to adjust their designs of the e-commerce accordingly to provide them a better user experience.
The reporting could include:
Search terms:
This includes the keywords the consumers are looking for, business can better understand consumer needs, update the product keywords, and even the product itself.
Use of filtering:
business can analyze the filters that consumers use when they search for products. These can provide insights on the detailed types of products that consumers are looking for, and help the business to refine their products.
Zero- result search terms:
It would report the products that consumers searched for, which we do not sell, or currently not in stock. In this way, the business would be alerted, and they can better manage the stock, and even make new products. In some cases, business can also program the website to show similar products, and redirect the consumers.
Considering developing a content marketing strategy such as a blog page
The Commerce site could include a blog page, and the blog post could cover topics from company news, and industry news, to important industry related topics that can educate potential customers. In this way, customers are able to learn more about the business, and they would be more comfortable to work with the company to. They consumers can also reach answer to their question, learn more strategies and market insights. The customers are then more willing to make a purchase from a company that can provide professional insights.
Upgrade e-commerce platform.
A good e-commerce can make a huge difference in terms of user experiences. A up to date e-commerce system can handle a lot more specific requirements such as tired pricing, digital catalog and automatic report generations. You can also read there to find out how to choose a good CMS that suit your business.
