E- Commerce store front plays a very important role in online sales, and the design of the storefront plays a crucial role, here are some quick tips to help you to design your E-Commerce.
Minimalistic Design
Less is more when it comes to modern e commerce website design. There are a lot of content on a E-Commerce website, and you don’t want to overwhelm the shoppers more with the design of the website. Therefore, the website should have a minimalistic and clear design to have an organized and clear impression for shoppers. The theme should be a neutral colour that looks simple, and will match with the product and the brand. But keep in mind that minimalism doesn’t mean simple, you should keep an eye for detail and make sure the website is well- design with creativity.
Brand story
Customers do not buy a product or a service, but the emotions that a brand arouses. Brands need to tell their story, something special to distinguish them from their competitors. Every business has a story worthy of being told. The experience can turn into a valuable resource telling how the idea, the inspiration, the growth process was born but also the reasons for the choice to start the business or because of that particular product. The business should put their stories on the E-commerce site to showcase their stories.
High quality Images
People still judge the book by the cover, and therefore the images are really important for the product that we are selling. Starting from the home page, the business need high quality image that could represent the brand. The image need to catch people’s attention, so that they are willing to read more, and view more images.
Images of the product is also very important and directly related to sales. The images need to be very taken and well edited, and fit into the theme of the whole website. Audiences are viewing so many images at the same time on this site, so the images should be well- places in a theme, so that when people view large number of images, they will not get tired and exit the page. The images of product also need to highlight the advantages of the products, and make people desire the product. On the other hand, the image also need reflect the product truthfully, and not look fake.
Videos
Video advertisement is an important marketing strategy, and E-commerce should take advantage of it. Video is one of the most engaging type of content to produce and be posted on the E-commerce site. E-commerce could place a video on the home page that demonstrate the brand, the business or new products. It could also be short advertisement clip with people showcasing the product. The video could be creative and showcase/ represent the brand.
Optimize for Mobile
There are increasing amount of people shop via mobile devices instead of laptops or PCs. Therefore having a mobile store front is very important. The mobile version must have the same effect on the visitors as the desktop version has. It has to be well- designed, even more minimalistic to have a greater user experience.
Optimize user experience.
Optimizing user experience include
- Having a Well-designed home page and high site speed
- Enhancing website speed navigation
- Keeping the checkout process simple and user friendly.
- Providing customer support, capture customer feedback and respond to it
- Engaging with customers through social media networks
You an read more on the previous blog – how to increase customer experience in E-Commerce
